The research project is aimed at expanding and detailing a systematic approach to the sociological study of individual values (Dembitsky, 2019), which is relevant in terms of features of the current state of Ukrainian society. The emphasis will be on the collection of quantitative and qualitative data, which will provide investigation of: 1) individual values place in the nomological network of individual well-being of the Ukraine population; 2) the personal senses of individual values that are part of the meta-values of power and related resources, prestige, freedom from restrictions, general well-being and self-realization; 3) the state of individual values of Ukraine population.